Social Media Dictionary

3 second video views: This shows the total number of impressions in the earlier of at least 3 seconds or to the end of the movie clip.
10 second video views: This shows the total number of impressions in the earlier of at least 10 seconds or to the end of the movie clip.
30 second video views: This shows the total number of impressions in the earlier of at least 30 seconds or to the end of the movie clip.
Add to Cart (Facebook pixel): The number of additions in cart tracked by pixel on your site and attributed to your ads.
Amount spent: Total amount you spent so far.
Attribution of views: Results that occurred within 1, 7 or 28 days after viewing the ad.
Attribution for clicks: Results that occurred within 1, 7 or 28 days after clicking on the ad.
Average display video clips in%: The average percentage of your video that users have seen.
Average length of video display: The average time people have viewed your video.
Budget: The maximum amount you’re willing to spend on each Ad Set, per day or under an Ad Sets lifecycle.
Clicks: The number of clicks on links that appear on your ad or page that redirects users to your sites outside of Facebook as a result of your ad.
Click (All): Number of clicks on your ads.
Clicks (unique): Number of people who clicked on the link in your post as a result of your ad.
Comments: The number of comments on your sidinlägg result of your ad.
Conversion value Add to cart (Facebook pixel): Total value of the conversion add to cart (Facebook-pixel).
Conversion value for site activity (all): Total value of the conversions of site activity (all).
Conversion value of Completed registration (Facebook pixel): The total value of conversions completed registration (Facebook pixel).
Conversion values for Lead (Facebook pixel): Total value of the conversions with lead (Close-pixel).
Conversion values for Purchases (Facebook pixel): Total value of the conversions with purchase (Close-pixel).
Cost: The average amount that you paid for every action that is linked to your objective.
Cost per Video views: The average cost per video view, calculated as the amount consumed divided by the number of video views.
Cost per Click to play videos: Cost per click to play videos.
Cost per Purchase (Facebook pixel): The average cost of each purchase (Facebook pixel).
Cost per Add to cart (Facebook pixel): The average cost for each addition in Cart (Facebook-pixel).
Cost per unique click (all): The average cost per unique click on these ads, calculated as the amount consumed divided by the number of unique clicks received.
CPM (Cost per mille): The average cost you paid to get 1000 impressions on your ad.
CPC (all) (Cost per click): The average cost per click on these ads, calculated as the amount consumed divided by the number of clicks received.
CPC, Cost-Per-Click (link): The average cost for each link clicks you received from your ad.
CPV, Cost-Per-View (link): The average cost for each video clicks you received from your ad.
CTR, Click through rate (all): Number of clicks you received divided by the number of impressions.
CTR Unique (all): Number of people who clicked on your ad divided by the number of unique people you reach out to. For example, you’ve got 20 unique clicks and your ad has been shown for 1000 unique individuals become your unique click-through rate of 2%.
CTR (link): Click-through Rate for clicks on the link. The number of clicks you have received for your ad directs users from Facebook, divided by the number of impressions.
CTR unique (link): Unique CTR for clicks on the link. Number of unique people who clicked on the link in your ad that leads away from Facebook, divided by the number of people you reach. For example if you’ve got 20 unique clicks on the link and your ad has been shown for 1000 unique users, your unique click-through rate of 2%.
Frequency: Average number of times your ad has shown for each person.
Impressions: The number of times your ads were shown.
Measures: The total number of activities that people conducted attributed to your ads. Activities can include interactions, clicks or conversions.
Mentions of page: The number of mentions of your site as a result of your ad.
Page interactions: The number of actions that relate to the page and your page’s posts as a result of your ad.
Page likes: Number of likes your page got as a result of your ad.
Post engagement: Post engagement includes all activities that people perform regarding your ads while they are running. Post engagement can include activities like responding, commenting or sharing the ad, claiming an offer, press ”like”, viewing a photo or video clip, or clicking a link.
Posts reactions: The number of responses to your ads (or all posts in some cases). Reaction button in an ad allows people to share different reactions to the content: Like, Love, Haha, wow, sad or angry.
Post shares: The number of shares of your ads (or all posts in some cases). People can share your ads or posts on their own or friends’ timelines, in groups and on their own pages.
Purchase (Facebook pixel): The number purchases tracked by pixel on your site and attributed to your ads.
Reach: The number of people that your ad has been shown to.
Total conversion value: The total value of all conversions attributed to your ads.
Unique click (All): Number of people who clicked (all).
Video views: The number of times that your video has been shown for three seconds or more.
Video views at 25 %: Number of times that your video has been shown at 25% of its length, including impressions jumped to this point.
Video views at 50 %: Number of times that your video has been shown at 50% of its length, including impressions jumped to this point.
Video views at 75 %: Number of times that your video has been shown at 75% of its length, including impressions jumped to this point.
Video views at 95 %: Number of times that your video has been shown at 95% of its length, including impressions jumped to this point.
Video views at 100 %: Number of times that your video has been shown at 100% of its length, including impressions jumped to this point.

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